Massport:
Making a Public Agency Feel Human
Massport is a public agency with airports, a seaport, and a cruise port. It operates under strict brand and compliance constraints with multiple stakeholders approving every piece of content before it goes anywhere. Not an obvious place to build an audience.
Over three years I grew their online presence through editorial planning, a consistent visual language across platforms, and a content strategy built to make a regulated infrastructure brand feel human.
Visual Identity
When I started at Massport my first job was to create a content library from scratch. To achieve that quickly, I decided that every asset needed to be modular enough to work across media – newsletters, video, annual reports, social media, etc. and be safe in the hands of varying stakeholders with varying degrees of design training.
Brand Consistency Across Formats
Occasionally covered for the Art Director on layout and typography revisions (annual report, budget book) ensuring brand standards held across print alongside the digital work. The photography library built during this period fed directly into a subsequent website redesign and remains in active use today.
